Case Studies
I transform complex challenges into simple, user-friendly designs by genuinely understanding people’s needs, collaborating on creative ideas, and refining solutions through thoughtful testing to ensure they truly make a difference.
Door-Step Banking
This comprehensive case study is a key component of the UX certification program offered by the prestigious INSEAD Business School. It earned a first-in-class recommendation, reflecting its excellence. The learning experience was guided by the esteemed Professor Manuel Sosa and supported by Learning Coach Mr. Matous Janda.
My TV App
In 2014, I was entrusted with designing a TV application for iPads and tablets specifically tailored for Indian audiences. My goal was to create a user-friendly app that appealed to all age groups—ranging from housewives enjoying daily soaps to teenagers exploring trending movies and shows. Through in-depth research, intuitive design, and a keen understanding of user needs, I strived to deliver a seamless viewing experience while adhering to the design standards of the era.
